Green Articles

What's "Green" Mean?:
More and more consumers are looking to buy or build homes that are considered "green." A September, 2007 "Green Building Survey" done by Professional Builder included these startling statistics: "A quarter of all respondents said green building is extremely important to their market strategy, and 45 percent said it was somewhat important. Seventy two percent of those who build one to 10 homes a year felt it was extremely or somewhat important, while 66 percent of those who build more than 10 homes a year did. . .

Insight Prioritizing Green: It's The Energy Stupid*:
Many "green" buildings don't save energy (see "MIS- LEED-ING" sidebar). Why? They have too much glass, they are over-ventilated, they are leaky to air, they are fraught with thermal bridges and they rely on gimmicks and fads rather than physics. Basically, the current green and sustainability craze can be summed up as architects and engineers behaving badly. The good news is that most of this nonsense can be easily remedied when adults finally get involved. The bad news is that the failures are beginning to bubble to the surface and we are in danger of ruining the "green brand.". .

How "Green" Is SPF?:
What are the "green" benefits of spray foam insulation? How can marketing SPF as "green" help your Business? How can is address the need of a public increasingly concerned about how resource consumption and high prices will impact their lives? . .

SPF and HVAC Come Together to cut down costs:
When Sy Braswell starts a project, he thinks big. Like other, similar companies, Braswell and Lorne Dawes's Albany, N.Y. - based Engineered Spray Foam, Inc., sells and installs spray polyurethane foam (SPF) for homeowners. . .

Watching What We Call Green:
Continuing its discussion and examination of consumers' perception of environmental marketing claims, the Federal Trade Commission (FTC) held another public workshop—this time, to specifically cover green claims in the building marketplace—on July 15, 2008, in Washington, D.C.